Nandani Creation Ltd. was founded in 2012 to create the best experience for women who love to dress and shine. Offering a wide range of Indian ethnic wear for women, the products combine traditional craftsmanship and contemporary silhouettes.

The company has its manufacturing set up in Jaipur, Rajasthan with sale channels comprising 3rd party online platforms, online shopping websites, and retail stores. We focus on empowering local artisans to deliver ethnic Indian Wear with worldwide shipping.

Nandani Creation Ltd. currently holds three sub-brands under its umbrella:

Jaipur Kurti: A leading B2C Indian wear brand for women with contemporary and ethnic segments
Amaiva: An upscale exclusive Indian wear brand where luxury meets affordability
Desi Fusion: Catering to prominent B2B fashion destinations

Nandani Creation Ltd. has adopted the franchising initiative to keep expanding with ethnic wear franchisees nationwide. With a presence in all central marketplaces and retail stores, the company aims to expand its offline presence from 7 existing exclusive offline stores to 100 stores in the next three years through fashion apparel franchisees.

Meeting all the fashion-related needs of women, Nandani Creation Ltd. offers a wide range of Indian wear across its three brands. The products range from kurtas & kurtis, ethnic wear sets, and bottom wear to loungewear and fusion wear and a special section for plus-size women's wear.

Our Vision

Customer Satisfaction: The company aims to achieve maximum customer satisfaction online and offline with a pristine sense of color combination and choice of patterns, creating an ethnic as well as contemporary designer range that is affordable at the same time.

Growth and Expansion: Nandani Creation Ltd. aspires to expand its offline reach nationwide with women's wear franchisees so that customers can have the ultimate shopping experience from their most trusted brand.

Quality: Nandani Creation Ltd. is prominent for its high-quality products across all price points. The testimony of our vision is the customer base spanning the globe.